‘Seeing things from different perspectives drive our creativity’

Marketing communication budget now slashed by 60 percent

The Chief Operating Officer of 7even Interactive, a marketing communication agency, Tayo Agboola has said that its company philosophy, which is driving its creativity, is seeing things from different perspectives rather than being bogged down with old beliefs and idiosyncrasies.

Agboola stated that “Hunger to shatter old records sets 7even Interactive apart as it drives us to see things from different perspectives rather than being bogged down with old beliefs and idiosyncrasies.”

He stated that in coming with a strategy that guides a marketing effort, he and his are usually willing to go the extra mile because they know that is one way to stand out and deliver on brand promise for the clients.

For him, it is because the demand of the clients from agencies is be up because consumer behaviour is becoming more dynamic by the day.

“Consumers behaviour is dynamic, and things are changing very fast, we are no longer in the age of ‘this is how we use to do it’, if you want to stand tall among your competitors, you must go the extra mile.”

He disclosed that one of the things that keeps the agency going is its creative process and hunger to do more, noting that the agency would not have competed favourably well with older agencies that have been in the system for the past twenty years if not for rich creativity of its team.

According to him, the notion that the agency which started a couple of years back is young is not totally right as the cumulative years of the team running the company more than compensates for the relatively young age of the marketing communication firm.

Commenting on how the unfavourable economic situation is affecting the marketing communication sector, Agboola, who expressed optimism that Nigeria will come out strong, especially if the rights things are done, noted that the situation is quite critical resulting in clients cutting budget by about sixty per cent sometimes.

Head Creative of the agency, Ndukwe Onuoha, stated that the diverse backgrounds of its personnel complement the dynamic operating environment to bring out uncommon creative juice that defy the myths and break the odds. “We are not shackle down with the common ‘this is the way we do it syndrome”, he said.